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Bergstrom Jewelers

1695 West End Blvd., St. Louis Park, MN 55416

Oh, the 1920′s! A decade full of decadence, abstinence, and innovation. Bergstrom Jewelers sprang to life in the middle of this decade and in the heart of downtown Minneapolis. Downtown Minneapolis was a thriving retail destination – shoppers flocked to the city in search of treasure.

But, thanks to the Suburban Shopping Mall, downtown has evolved from a retail destination to an entertainment destination. And, thanks to the Shops at West End, Bergstrom Jewelers has a new home. A corner-spot. A new generation of shoppers are flocking to the new retail destination.

Bob Zagaros and Cindi Kranz called on Tanek once again (they had successfully remodeled the downtown location in 2004) to capture and communicate the character of their highly-polished store. Display pillars, a gallery feel, and large expanses of storefront glass make the new Bergstrom Jewelers something special. A bead bar, bridal section, and design station bring a sense of vitality to the environment. And just to keep everyone (men) happy, Tanek designed a lounge with a 60-inch plasma television.

Go West, indeed.