Tanek client and Bergstom owners, Cindi Kranz and Bob Zagaros, have made it even easier to bedazzle our fingers, necks and ears.

The weak economy hasn’t helped the sticker shock that can accompany traditional jewelry shopping.

What’s a little ol’ jewelry store to do?

Diversify!

Bergstrom has devoted two cases to Minneapolis-based, Chamilia. Chamilia makes charm bracelets and beads that sell for between $30 and $70—even a penny-pincher can part with their cash at that price!

Just in time for Christmas. I hope my husband reads this blog post.

(Read Thomas Lee’s article in the Star Tribune.)